Improving Customer Experience
The Challenge
Customer experience is the new competitive battleground
How IntellaCar Helps
- Overall streamlined, transparent, credible, fast and professional experience is proven to increase CSI
- My Vehicle Page creates a custom webpage for each customer, with detailed vehicle info for selected vehicles
- Vehicle features based on customer priorities
- Comparison of trims or competitive vehicles tailored to the customer
- Enhance vehicle understanding and answer questions with information at the sales consultant’s fingertips
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Engaging Millennials
The Challenge
Millennials are all about technology, transparency and time, and don’t respond well to a traditional “old-school” car-buying process
How IntellaCar Helps
- Uses the iPad technology millennials love, which immediately draws them in to the buying process; they quickly engage and interact
- The extensive vehicle information and comparisons on IntellaCar provide accurate, credible, transparent information that enhances the customer experience
- Proven to reduce the overall transaction time 25% so the buying process goes more quickly
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Product Knowledge
The Challenge
Highly researched customers and an explosion of vehicle information makes it difficult for sales consultants to keep up
How IntellaCar Helps
- Instant vehicle information at the sales consultants fingertips, including:
- Extensive features and specs by make/model/trim presented according to customer needs/priorities
- Trim comparisons that highlight the differences between trim levels and help to sell the value of a trade-up
- Competitive comparisons that highlight the advantages of your dealership’s make
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Showrooming
The Challenge
Customers use their phones to comparison shop at other dealerships when left unattended
How IntellaCar Helps
- Put the iPad in customers’ hands when a sales consultant has to step away to maintain engagement
- Show them where to access the test drive and technology videos and vehicle info
- Bring up the competitive comparisons for the vehicles they are considering
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Explaining Complex Technology
The Challenge
Today’s vehicles are packed with high tech features that can differentiate and motivate the sale but are hard to explain
How IntellaCar Helps
- Show technology videos
- Answer questions
- Email detailed technology specs to the customer
- Compare technology differences between trims or competitive makes
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Low Customer Show Rates
The Challenge
Customers call/email for information but don’t follow through with a dealership visit
How IntellaCar Helps
- Send personalized responses to leads that contains the following:
- A video introduction to a specific sales consultant (putting a face to the name)
- Images of the actual vehicle on the lot that the customer has asked about (confirms the vehicle is actually there)
- Information about the vehicle(s) the customer is interested in
